Building SHOONI's Brand Identity From Strategy to Scale.
A full funnel creative marketing approach for a modern fashion startup.
A modern fashion startup built on timeless style.
SHOONI is a modern fashion startup focused on timeless style, elevated storytelling, and creating pieces designed for life's evolving moments. Every garment tells a chapter — and every campaign must reflect that philosophy.
Brand Tagline
"Designed For Your
Next Chapter."
Fashion — 2024
Full Funnel Strategy
A strong vision without a clear direction.
SHOONI had a compelling aesthetic and a clear sense of identity — but without the marketing infrastructure to match, that vision wasn't reaching the right people.
Creating The Brand Foundation.
Crafted Tagline
"Designed For Your Next Chapter."
We helped define SHOONI's positioning and crafted the tagline that ties every campaign and channel together.
Creative Campaign Production.
Fashion storytelling inspired by vintage cinema.
Campaign Photography
Editorial composition, natural light direction, and premium styling across multiple looks.
16mm Film Aesthetic
Cinematic video production with film grain, vintage colour grading, and intentional movement.
BTS Social Content
Authentic iPhone-captured BTS content for organic social, ads, and audience engagement.
Moving Image.
Branded graphics designed for social & beyond.
Premium editorial-style graphic design assets crafted to elevate SHOONI's brand presence across Instagram, ads, and campaign channels.
Email Marketing Without The Complexity.
We built a complete email marketing system — from welcome sequences to abandoned checkout recovery — so SHOONI could nurture and convert their audience on autopilot.
Your next chapter starts now.
Your cart is waiting for you.
Pieces designed for your next chapter.
Email Flow Architecture
Scaling Through Paid Social.
We recently took over SHOONI's paid advertising strategy to help scale awareness, engagement, and conversions across Meta platforms.
Awareness
Top-of-funnel campaigns to introduce SHOONI to new fashion audiences.
Conversion
Retargeting warm audiences with product-focused creatives.
Retargeting
Re-engaging high-intent visitors who didn't complete purchase.
Creative Testing
Ongoing A/B testing of UGC, editorial stills, and video creatives.
Active & Growing Campaign
Financial ROI and performance metrics are coming soon as this is an active and growing project. Results will be published once sufficient data has been collected.
The Impact.
SHOONI now has the brand foundation, creative assets, and marketing infrastructure to grow with confidence.
Ready To Build A Brand That Stands Out?
We help modern brands combine creative storytelling with full funnel marketing strategies that drive growth.