Growth Strategy
We plan how your brand scales
Almost every founder we work with is trying to answer the same two questions. How to grow revenue while staying profitable, and where to put limited time and budget when the list of things you could do is close to endless.
Strategy is the engagement where we work both out. We start with the numbers and a clear picture of the customer, design how the brand wins new customers and keeps the ones it has, then bring it all together into one plan the team can run from.
Delivered in 2 to 3 weeks
7
Stages in the growth map
90
Day roadmap, week by week
2 to 3
Weeks from kickoff to delivery
6
Deliverables, all documented
The deliverables
What you get
Six deliverables, one connected system. Everything is documented, recorded and walked through with you, so the plan keeps working whether we run it or your team does.
Audit of social, ads, email, website and competitors
Full funnel strategy across every channel
Tracking and measurement plan
Prioritised 90 day roadmap
Recorded video walkthrough
Strategy call to go through it
The Full Funnel Growth Map
A 2 to 3 week strategy build that turns scattered marketing into one connected, measurable system.
01
Know the Numbers
Before we touch content or ads, we find out what the business needs marketing to deliver.
- Revenue, margins and average order or treatment value
- Current cost per customer or lead, and repeat purchase or rebooking rate
- What each channel is spending and returning today
Deliverable
A commercial snapshot and clear targets for the next 90 days
02
Know the Customer
Great content starts with knowing exactly who it's for and what makes them buy.
- Review mining, comment and DM analysis, social listening
- Competitor and category research
- Buying triggers, objections and the moments that make them act
Deliverable
2 to 3 customer profiles and the core messages that speak to each
03
Signature stageBuild the Content Engine
Content is what fuels every channel, so we plan it once and make it work everywhere.
- Audit of current content: what performs, what doesn't, what's missing
- Content pillars, formats and hooks for each stage of the funnel
- A production plan: shoots, UGC and how one shoot becomes weeks of posts, ads and emails
Deliverable
Content strategy, hook bank and a 90 day content outline
04
Map the Funnel
Every channel gets one clear job, so nothing is working in isolation.
- How organic social, Meta, Google, TikTok, email and the website connect
- Offers and lead magnets for each stage, from first view to purchase or booking
- Where people are currently dropping out, and why
Deliverable
A visual full funnel map showing every channel's role
05
Convert and Keep
Getting attention means nothing if the website or booking journey loses people, or if customers never come back.
- Website, store or booking journey review, with priority fixes
- Email and SMS flows: e-commerce flows or a patient and guest journey
- Reviews, referrals, rebooking and repeat purchase plans
Deliverable
A prioritised fix list and flow map
06
Measure What Matters
This is the stage most agencies skip, and the reason clients can't see their ROI.
- Tracking plan: pixels, analytics, conversion and booking tracking
- The handful of KPIs that matter at each funnel stage
- What the monthly report looks like and how results are attributed
Deliverable
A KPI scorecard and tracking setup plan
07
The 90-Day Roadmap
Everything comes together as one plan, in the right order.
- Week by week priorities, with quick wins in the first 30 days
- Budget split across ad spend, content and tools
- Who does what: in-house team, ProShot, or both
Deliverable
The 90-day roadmap, a recorded video walkthrough and a strategy call to go through it
How it runs
01
Week 1
Discover
Kickoff call, access to accounts and data, onboarding questionnaire.
02
Week 2
Research and build
Stages 1 to 6, worked through from the numbers to the measurement plan.
03
Week 3
Deliver
Roadmap, recorded walkthrough and a live strategy call.
The fee is credited in full toward any done-for-you service started within 30 days.
What we need from you
The strategy is built on your real numbers and your real customers, so the first week is about us getting what we need, and you getting on with the business.
Access
Shopify or the booking system, analytics, Meta, Google and Klaviyo.
Numbers
Revenue figures and margins, or treatment values for clinics.
Assets
Brand assets and any past content.
Time
A 60 minute kickoff call, then we take it from there.
Who it's for
Built for brands ready for one clear plan
Brands that are spending on marketing but can't see what's working. You have content, ads or email running, but no clear picture of what they return or what to fix first.
If any of these sound familiar, this is the engagement that sorts it out.
Spending, but blind
Budget goes out every month and you can't say what each pound brought back.
Channels in isolation
Social, ads and email each do their own thing, so nothing compounds.
Endless to do list
Everything feels urgent, so priorities keep changing and little gets finished.
Book a discovery call
To talk through what a strategy would look like for your brand, pick a date and time from the calendar below.
What you get from the call
- A straight answer on what to fix first
- No pitch and no pressure
- 15 minutes, at a time you pick
The strategy fee is credited in full if you start any done for you service within 30 days.
Questions, answered
Book your free audit call
In 30 minutes we'll look at your marketing together and show you where the biggest wins are.