The Founder's Funnel
The complete marketing foundation your brand has never had — built bespoke for your product and your audience, with the option to have expert support all the way through implementation.
The Real Situation
You do the maths quietly. Not the aspirational kind — the survival kind. Working out whether what's sitting in your account will cover what needs to go out at the end of the month. You don't tell anyone this. You keep showing up, keep posting, keep saying things are going well. But the numbers aren't adding up and you're starting to wonder how long you can sustain this.
You've tried pieces of marketing before. A course here. A freelancer there. A boost on a post. A new product launch you hoped would be the thing that finally changed the trajectory. Each one felt like it might work. None of them added up to a system. None of them produced the transformation you were actually looking for.
And now you're here — still posting, still trying, still wondering why your competitors seem to be growing while you're standing still. You don't need more tactics. You need a foundation. A real, complete marketing system built for your brand, your product, and your audience.
And you need to decide for yourself whether you want to build it alone with the right plan in your hands — or with expert guidance the whole way through, until it's actually working.
You're Not Failing Because You Can't Do This.
You're not failing because of talent.
You've never had a complete marketing system — only pieces of one. A course gave you information. A freelancer gave you output. Neither gave you a foundation.
Confidence follows clarity.
It doesn't come first. You feel uncertain because you don't have a clear strategy, clear messaging, or a clear reason why what you're doing should work. Confidence is what shows up on the other side of having a plan.
You don't need more motivation.
You need a structure — and the choice of how much support you want while you build it. Some founders are ready to run with an expert-built plan on their own. Others want an expert in the room the entire way.
The Real Cost of Getting This Wrong Again
Ad spend with no return
Every month without a working system is another month of money going into ads, boosted posts, or content that has no strategy behind it — and no clear reason to convert.
Content posted with no strategy
You're already investing hours creating content. Without a funnel connecting what you post to what you sell, those hours produce engagement — not revenue.
Revenue left on the table
Traffic lands on your store and leaves. Abandoned carts go unrecovered. Email subscribers sit on a list that never sends. Each one is revenue quietly walking away at checkout.
The cost of pieces instead of a foundation
You've likely already spent money on tutorials, freelancers, or courses that didn't produce a real system. That's the cost of buying pieces — instead of building it properly once.
The investment ahead isn't a cost. It's the one time it's built properly — instead of paid for in instalments of things that don't work.
What's True Across Both Tiers
Full Audit
A complete audit of your store, content, email, and competitors — so we see exactly what's working, what's leaking, and where the biggest opportunities are.
Bespoke Full-Funnel Strategy
A complete marketing strategy covering organic social, paid direction, email, and website — researched against your specific market, never templated.
Clear Implementation Timeline
A step-by-step timeline so you know exactly what to do and in what order — no more guessing what comes next.
Personal Recorded Video Walkthrough
A recorded video walkthrough of your entire strategy, explained section by section — so you understand the why behind every recommendation.
Onboarding Kickoff Call
A kickoff call to begin the audit and understand your business properly before any strategy work begins.
Starter gives you the complete plan to run with yourself. Builder gives you that same plan plus 12 weeks of hands-on guidance to implement it — with you, from strategy to real results.
Two Ways to Build Your Foundation
Starter
Strategy & Delivery
For the founder who wants an expert-built plan and is ready to run with it herself.
£497
one-time payment
What's included:
- Onboarding kickoff call
- Full audit (store, content, email, competitors)
- Complete bespoke full-funnel strategy (organic, paid direction, email, website)
- Clear implementation timeline and action steps
- Personal recorded video walkthrough explaining the full strategy
- Delivered within 2 weeks of kickoff
Not included:
- —Ongoing calls
- —Daily support
- —Hands-on implementation guidance beyond delivery
Best for: micro and early-stage founders who are confident executing independently once they have the right plan in hand.
Builder
Strategy, Delivery & 12-Week Consultancy
For the founder who wants an expert in the room the whole way through — from first strategy call to real results.
Everything in Starter, plus:
Full brand & funnel audit
Typically £350
Comprehensive research across store, content, email, and competitors
Bespoke full-funnel strategy
Typically £500
Organic, paid direction, email, and website — built from scratch for your brand
12 weeks of guided implementation
Typically £750
Not left to figure it out alone — expert support throughout
6x bi-weekly strategy calls
Typically £450
Focused one-to-one working sessions, each ending in a clear action list
Daily Telegram support (Mon–Fri, 12 weeks)
Typically £500
Real-time feedback as questions come up — not just when the next call happens
Live implementation teaching
Typically £200
Working through real tasks together on calls — building email flows, reviewing content, not review-only
Private client portal
Typically £100
Your entire strategy, calendar, and progress tracker — yours to keep
Full email marketing build
Typically £400
Welcome, abandoned cart, browse abandonment, post-purchase, and win-back flows — built and ready to run
Website and store optimisation
Typically £300
Priority fixes implemented across homepage, product pages, trust signals, and checkout
End-of-programme results review & handoff
Typically £100
A clear review of what's working and a next-steps plan
Total standalone value
£3,650
Your investment
£1,499
or 3 monthly payments of £497
Best for: founders who want the deepest level of hands-on guidance and are ready to commit to the full 12-week transformation.
Why Builder Is Worth It
Starter gives you the map. Builder means you're not walking it alone.
Every wrong turn gets caught on a call or in Telegram before it costs you weeks of going in the wrong direction.
The daily support replaces the weeks typically lost to guessing.
No more redoing work, freezing on what to do next, or waiting until you can afford to hire someone to fix it. You ask. You get an answer. You move forward.
Live implementation teaching, not just review.
You're not just told what to do — you're shown, in real time, until you can do it yourself with confidence. We build parts of an email flow live, review your content and camera delivery together, and work through the actual tasks.
Built for founders done trying pieces.
This is the version for founders ready for the whole system — built with them, not just handed to them.
Which Option Is Right For You?
Choose Starter if...
You're confident implementing independently and just need the expert-built plan. You have the time and clarity to execute on a strategy once it's in your hands — you just need the right strategy.
Choose Builder if...
You want an expert alongside you the whole way through — reviewing your work, teaching you live, and keeping you accountable for the full 12 weeks. You're done trying pieces and ready for the complete system, built with you.
Not sure which one is right for you?
Send a Quick MessageResults Delivered. Not Theory.
£100K+
Generated for a skincare brand through organic content and paid ads — with click-through rates of 7–11% when the industry average sits at 1–2%.
£200K+
Generated for a jewellery brand through content used in paid campaigns.
5.6M
Organic reach in 12 weeks for a hospitality brand — with sold-out events and a 927% increase in website traffic.
780→25K
TikTok followers in 6 weeks for a public speaker and author — with a direct, measurable increase in book sales.
"I'm a practitioner, not a theorist. Every strategy I build comes from years of actually doing this — not from a textbook."
Katie · ProShot Social
Direct access to the person doing the work
Not a team. Not an account manager. The person who built your strategy is the one answering your questions and reviewing your content.
Deep understanding of product-based e-commerce
This isn't general marketing advice. Every strategy is built specifically for product brands — the channels, the funnels, and the psychology that actually drive sales.
Every strategy built bespoke, never templated
Your brand, your audience, your market, your product. Your strategy is researched and built from scratch — for you alone.
Questions, Answered
Your Product Deserves a System That Actually Sells It.
Now you can choose exactly how much support you want while you build it — the complete expert-built plan to run with yourself, or 12 weeks of hands-on guidance from strategy to real results.
Katie · ProShot Social
hello@proshotsocial.co.uk